Your analysis of legacy broadcast media is spot on going forward. But I think you forget about us boomers, who didn't die off as much as the Branch Covidians hoped. Many of us have lots of money so some advertisers still want to reach us. We grew up with the boob tube and became accustomed to obtaining news on TV, and the advent of cable opened multiple sources of news we happily consumed, and continue to do so. The youngest boomers turn 70 next year. Boomers II (a sub-classification I was unaware of until today) birth years range from 1955 - 1964, so will be an economic force until 2040, at least. So the old market, while shrinking, will permit this legacy media to fumble on a while longer.
Tucker (age 53) is, in my opinion, a unique talent that will flourish whatever he selects to do going forward. But I think Yahoo is wrong about Tucker's compensation. The WSJ reported this evening that Tucker's $20 MILLION annual contract will be paid out.
Great points. And you could be right! I do think we could see boomer II pay tv subs throw in the towel sooner if we get a bad recession. But that’s admittedly just a guess
Agree on Boomer II and recession. Nothing worse than a recession just before one's expected retirement date. A severe recession would likely result in the Boomer II's extending their working years. But during the recession, pay tv could be a luxury easily cancelled. How would the legacy media reacquire those lost viewers?
Sooner or later old legacy cable news will be saved by government. Or money will be channeled through foundations/donations... The propaganda is strong and they will cleraly not let it go under.
Your analysis of legacy broadcast media is spot on going forward. But I think you forget about us boomers, who didn't die off as much as the Branch Covidians hoped. Many of us have lots of money so some advertisers still want to reach us. We grew up with the boob tube and became accustomed to obtaining news on TV, and the advent of cable opened multiple sources of news we happily consumed, and continue to do so. The youngest boomers turn 70 next year. Boomers II (a sub-classification I was unaware of until today) birth years range from 1955 - 1964, so will be an economic force until 2040, at least. So the old market, while shrinking, will permit this legacy media to fumble on a while longer.
Tucker (age 53) is, in my opinion, a unique talent that will flourish whatever he selects to do going forward. But I think Yahoo is wrong about Tucker's compensation. The WSJ reported this evening that Tucker's $20 MILLION annual contract will be paid out.
Great points. And you could be right! I do think we could see boomer II pay tv subs throw in the towel sooner if we get a bad recession. But that’s admittedly just a guess
Agree on Boomer II and recession. Nothing worse than a recession just before one's expected retirement date. A severe recession would likely result in the Boomer II's extending their working years. But during the recession, pay tv could be a luxury easily cancelled. How would the legacy media reacquire those lost viewers?
Sooner or later old legacy cable news will be saved by government. Or money will be channeled through foundations/donations... The propaganda is strong and they will cleraly not let it go under.